Your Dial, Reimagined
Dial Refinishing At ITs BesT:
Just like upgrading your car, we Restore or personalize your watch dial for a look that’s uniquely yours.

Welcome to Kirk Rich Dial
We take pride in our work. We have the largest collection of original plates in the United States and can make your watch face look like it did when you first purchased it. Our dial refinishers and digital artists do excellent work, making even badly damaged dials look great. All work is fully guaranteed.

Customization, Restoration & Manufacturing
Why settle for stock? Just like cars, watch dials deserve customization.
At Kirk Rich Dial Co., we treat refinishing like restoring a classic—precision, artistry, and always better than factory default. From vintage restorations to bespoke designs or exact-spec manufacturing, our craftsmen deliver.
Customize every detail—font, finish, color (even that elusive 1958 patina). Want hidden initials or a dial that feels original? We make it happen.
Dial work isn’t a side gig—it’s the whole garage.
To learn more about our customization, manufacturing, and restoration services, visit our Customizations & Manufacturing Page.

Our Services
Kirk Rich Dial offers premier watch dial refinishing, reviving dials to their original beauty since 1926. Boasting an extensive collection of dies, we effortlessly replace worn logos and numbers. Our services encompass dial refinishing and customization, from adding logos to intricate plating. With our unique techniques, we guarantee a dial finish that rivals or exceeds its original look.
Our Gallery
Dive into a captivating visual journey of transformation as we breathe life back into classic dials, making them shimmer with renewed allure. Our before-and-after gallery stands testament to our meticulous craftsmanship, passion for perfection, and dedication to restoring each dial’s timeless beauty. Witness for yourself how we turn faded memories into radiant masterpieces.
Our Process
Kirk Rich takes pride in having a time tested process that achieves the best outcome for your dial refinishing. With a mix of classic and modern technology, your dial is tended to with the best equipment and tools to ensure a premier refinishing.
Want to have a sense of how detailed this process is? We go into detail!

Where Expertise Meets Care
“A Century of Dedication and Quality Service is your guarantee.”
– Lou, Owner of Kirk Rich Dial Co.
Ready to refinish your dial? As dial experts, we handle your watch repair needs with precision. We’ve partnered with My Jewelry Repair for comprehensive order creation and tracking, ensuring top-notch care. Create your order today!