Watch Dial Customizations & Manufacturing
Your car gets personalized, why shouldn’t your watch?

When you customize your car, you’re not just replacing parts—you’re shaping a design that reflects your identity. At Kirk Rich Dial Co., we bring that same spirit to watch dials. From bold new builds to subtle personal touches, our custom manufacturing services allow you to create a watch face that’s truly your own.
Why Settle for Stock?
Cars have custom paint jobs, aftermarket interiors, and performance upgrades. Watch dials deserve that same freedom. Our custom dial manufacturing goes beyond factory options, letting you design a piece that fits your style perfectly.
Our Customization Services
Custom Logos & Branding
Add or replace logos, symbols, or brand marks with precision. Whether it’s restoring authenticity or designing something new, we can apply logos that look factory-perfect or entirely unique.
Fonts, Numbers & Markers
From Roman numerals to modern minimalist indices, we design and manufacture markers that align with your vision. We can create exact reproductions or custom layouts with your preferred fonts, shapes, and sizes.
Color & Finish Options
Choose from a wide range of dial colors, textures, and finishes—from clean, modern tones to vintage-inspired patinas. We also offer custom enamel, sunburst effects, matte finishes, and more.
Plating & Metalwork
Our intricate plating options give your dial a truly premium look. Select from gold, silver, rhodium, and other specialty finishes that elevate the design.
Personal Touches
Make your watch truly yours. We can integrate hidden initials, family crests, or signature designs into the dial—subtle details that make your watch a personal statement.
From Concept to Creation
Just like taking your car to a custom shop, you bring us your idea, and we handle the build. Whether you’re looking for:
- A dial that replicates the beauty of a vintage piece
- A bold, modern design no one else has
- Subtle customizations that elevate your daily wearer
…our team will turn your vision into reality.
Since 1926, Kirk Rich Dial Co. has been the trusted name in dial craftsmanship. For nearly a century, we’ve specialized in creating dials that look, feel, and perform beyond factory standards.
Your watch is more than a timepiece—it’s a statement. Let’s build a dial that makes it yours.

Ready To Customize Your Watch?
Why Choose Kirk Rich Dial Co.?
- Largest Collection of Original Dies in the U.S. – unmatched resources for accurate manufacturing.
- Expert Craftsmanship – a dedicated team of dial makers and digital artists specializing only in dials.
- Blending Tradition & Technology – classic techniques paired with modern precision tools.
- Fully Guaranteed Work – every custom dial is held to the highest standards of durability and artistry.